I was responsible for collaborating with the copywriter, the marketing strategist, and the project manager to build a campaign that would meet its crowdfunding goal of $10,000 on day 1 of launch. We hit our funding goal of $10,000 in 20 minutes! By the end of day 1, the campaign had hit $100,000. By the end of each launch on Kickstarter and Indiegogo, The Top Shelf Camera Bag raised a total of $1,185,228.
